This collection of work showcases my approach to developing cohesive and concept-driven brand identities through two fictional projects: Cool Again, a mobile auto A/C service, and Whisker Haven, a community-focused cat sanctuary. Each brand explores a different tone and audience, demonstrating my ability to adapt visual systems while maintaining clarity, consistency, and strategic intent.

Across both projects, I focus on building identities from the ground up—beginning with research and concept development, then translating ideas into visual systems that include logo design, typography, color, and supporting graphic elements.

A promotional flyer for an A/C recharge service showing a red car being refilled with coolant, a thermometer icon, a sound system, and text promoting the service with contact phone number.
Cool Again Branding
Illustration of four cats sitting on a wooden ledge inside a shelter with a rounded top. Text reads, 'Safe Streets For Cats' and 'Whisker Haven Cat Rescue'.
Whisker Haven Branding

Select Works

Posters

Brand Projects

Raindrops on a window with a faint rainbow in the background, and the title 'After the Rain Stayed: Static Window' at the top.
Wooden shelving unit with various framed photographs, vases with flowers, decorative figurines including a ceramic horse and a swan, a small TV displaying a colorful image, and a bouquet of pink and white flowers.

Other Works

Studio Art

White baseball cap with embroidered text that reads "Cool Again" in blue and red on the front, placed against a light blue background.
Poster for Farmer's Market in Hampton Park, Charleston, SC, featuring an illustration of three red tomatoes with green stems, details about the market dates, times, and website.